Positioning
We clarify the market, the customer, the promise, and the offer before production begins.
Hong Kong / Founded 2023
We build, operate, and scale ecommerce brands.
Miro Marketing is a Hong Kong-based brand operator. We turn consumer products into owned ecommerce businesses through direct-response marketing, creative testing, commerce operations, and data-led execution.
2023
founded in Hong Kong
06
in-house disciplines
01
integrated operating team
Strategy
Creative
Media
Commerce
CRM
Analytics
About us
We are building a portfolio company, not a client-service agency.
Our work starts with products and ends with accountable operations. The same team that writes the offer also studies the numbers, improves the page, manages acquisition, and keeps the customer journey moving.
Vision to execution
Ambition only matters when it becomes operating rhythm.
Miro Marketing exists to build durable consumer businesses from Hong Kong. We care about the unglamorous parts of growth: better offers, sharper creative, cleaner attribution, faster feedback loops, and operational follow-through after a campaign starts working.
The goal is not to look busy or chase every channel. The goal is to build brands with repeatable acquisition, controlled customer experience, and economics that can be understood clearly by the people making decisions.
Our system
Growth is built through repeated execution.
Creative
Ads, pages, and testing plans are built around real buyer intent, not creative guesswork.
Acquisition
Paid social, search, native, and mobile performance experience shape how each brand enters the market.
Commerce
Storefronts, checkout flows, fulfillment coordination, and support are treated as one operating system.
Retention
Email, SMS, subscriptions, and repeat purchase flows are built into the model from the beginning.
Measurement
Tracking, dashboards, and unit economics keep decisions tied to what is happening in the business.
Values
The way we choose to operate.
Move with intent
Speed matters, but only when the direction is clear. We prefer focused action, fast learning, and honest review over long discussions that never reach the market.
Own the outcome
Every part of the business affects the customer. Creative, media, checkout, fulfillment, and support are connected, so responsibility cannot stop at a department line.
Stay close to reality
We use data to keep ourselves honest, but we do not hide behind dashboards. The work is to understand what customers do, why they do it, and what to improve next.
Keep raising the standard
We want simple, useful brands that can earn trust over time. That means better copy, cleaner design, tighter operations, and fewer excuses every cycle.
Leadership
Operators behind the system.
CEO
Mike
Previously scaled a direct-response ecommerce business beyond $50M in annual revenue before exit. In internet marketing since 2012, with deep experience across performance marketing, offers, and direct-to-consumer operations.
CMO
Andy
Previously led marketing at Taschh Limited, a mobile performance marketing firm focused on apps. Since 2013, has led user acquisition for major apps including Meitu and Cheetah Mobile during their rise.
Operations Manager
Rose
Runs vendor coordination, fulfillment, finance, and internal process so creative and growth work can move quickly without losing operational control.
Graphic Designer & Visual Specialist
Nix
Turns brand direction into production-ready visual systems for packaging, websites, ads, and day-to-day creative output.
Join us
We are looking for people who want to build seriously.
[email protected]
Send us a short note about what you are great at, what you want to learn next, and the kind of work you want to own.